Wednesday, October 29, 2014

Packaging, PACK EXPO, and Why Trade Shows Matter

It’s an old saying in business: “it takes money to make money.” Attending and exhibiting at trade shows is a good example of this. They require both an investment of time and money, but they can prove to be invaluable. Sometimes, what a company gets out of trade show attendance and/or exhibiting is incalculable.

Some of the many reasons to attend a trade show include:
  •         Face-to-Face Interactions: There’s nothing like having the opportunity to meet, interact with, and converse with your customers, peers, and competitors. This opens numerous doors and puts faces to names, while allowing new business relationships to develop. The possibilities are endless.
  •          Educational Opportunities: In order for your business to grow, you must constantly learn about your industry, its trends and technologies, and what people are talking about. Trade shows provide the opportunity to attend seminars, share ideas, and learn and grow as a result.
  •          Direct Leads: While it’s not the only reason to attend a show, there’s no telling what kind of leads and sales can come as a result of attendance.

At Stamar Packaging, we are actively involved in the packaging industry, and are constantly looking to grow, evolve, and stay informed. As a result, we make it a point to regularly attend relevant shows and events, and we are very much looking forward to this year’s PACK EXPO, occurring November 2-6 in Chicago.

PACK EXPO is one of the largest, most important, and most exciting packaging industry events in the world, and it features the most advanced technology and innovations. We find it extremely important to attend PACK EXPO, view the new products and services on display, and learn about the latest industry happenings. We also see it as a great chance to meet our fellow packaging peers.
We look forward to another successful PACK EXPO, and look forward to seeing many familiar faces there.