If there’s one instance in which a book can and should be judged by its cover, it’s with packaging. In fact, the packaging of a product is almost as important as the product itself. When a company ships an item to a customer, the box in which it’s contained is the first thing the customer sees.
Therefore, it’s a very good idea to consider custom boxes for your products, as the benefits are numerous and significant. They range from aesthetics to economics, and much in between. Here are just some of the many advantages to using custom boxes.
Size and Pricing
Chances are, your goal is to run your business in the most efficient way possible. So why would you package a product in a box that’s too big? It doesn’t make sense, and yet so many people do it. Instead, shipping items in boxes custom-made to their appropriate size means the elimination of wasted space and shipping materials. Furthermore, as we’ve recently written about, the new dimensional weight pricing method being used by all major carriers is based on package size, with larger packages costing more, regardless of weight. Therefore, custom boxes mean you won’t be charged more than you should be.
What good is the delivery of a quality item, if it’s broken once it gets there? If you use a custom corrugated box, it’s specifically made to house what’s in it, taking into account the strength and durability requirements. This ensures your product reaches your customers safely every time.
Once again, before your package is ever opened by your customer, the box is being seen—and not just by the client, but by countless people along the way. The package is the first—and often best—way to get your brand out there, and it’s an opportunity for visibility that shouldn’t be overlooked.
Eliminating wasted space and materials is great for the bottom line, and it’s also great for the planet. Custom boxes that are efficient have a smaller environmental impact, and take up less space on vehicles, making the transport more efficient as well, which saves fuel. It’s a win/win!