In Marketing Your Business, Don’t Underestimate the Power of
Using Promotional Items to Boost Your Company’s Brand
If you're a business owner or manager responsible for
customer service, sales or marketing, you know about the importance of
establishing a marketing plan for your business. An article on Inc.com says,
“Marketing – whether advertising, public relations, promotional literature,
etc. – is an investment in the growth of your business… Do your homework and
create a smart marketing program.” We agree! Your marketing plan probably
includes branding tactics to help boost your company’s brand.
You may be saying to yourself, “Branding is for those big
companies… I run a small business…” But whatever the type and size of your
business, it’s still important for you to promote your company’s brand.
Branding always matters.
An article published by The Marketing Donut says, “If you’ve
got a business, then you’ve got a brand. What you do with it is up to you… If
you were to replace the word ‘branding’ with ‘reputation” it might get your
attention. You care about your reputation, right?” Branding is all about the
impressions you make. It can keep your company’s name at the top of your
customers’ (and potential customers’) minds so that they come to you when
they’re ready to buy.
Part of what we do at Stamar is provide our customers with
promotional items to help them with their marketing and branding efforts. As we
like to say, at Stamar we have promotional products covered. Half of our
business is focused on promotional merchandise and packaging products. (BTW, in
case you don’t know, the other half of our business is focused on corrugated.)
